THERE’S A LOT OF BAD WRITING OUT THERE. And I’m not immune from making bad decisions, so some of that writing is mine. To help all of us, here is a simple, effective strategy for making everyone’s writing better.

The thing I do most often in my job — is write. And because I’ve been a writer in some fashion for my entire career, I’ve had plenty of time to cultivate the following fear: running out of things to write about.