Kathryn Slater is a creative director and copywriter specializing in brand identity and creative strategy.
My Ethos
I believe that, like music, words have a cadence. When you arrange them just right, you get something beautiful.
I know the many rules of the English language, but oftentimes break them. In my years of higher education, I honed the skill of writing long papers, adding words to hit the minimum required. Now, my skill is in removing the extraneous to make way for the true essence.
I don’t just write for sound. I also write for design. Meaning, it’s not good enough for a headline to be eloquent. It must also be beautiful. The letters should look nice standing next to each other. They have to play and dance and meld, as though they’ve always stood together just like that.
Testimonials
“Kathryn is an efficient yet thoughtful creative director who can pivot from developing high-level brand strategy, to writing punchy headlines, to clarifying dense copy in the course of a single day. I recommend her to anyone who requires agility, critical thinking, and leadership on their creative team.”
— Karen Leet, Senior Account Manager, Marks
“Kathryn’s services have been a superb asset to our operations. She is a fast learner and possesses a comprehensive technical understanding of our field of work with an outstanding ability to write about these complex and nuanced subjects. We hope to continue utilizing her services and skills for many years to come.”
— Robin Riessman, Deputy Director, UMassSafe
“Kathryn has a gift for synthesizing style, content, and brand identity in her writing, and always hits the mark when we bring her a new concept or campaign to work with. I’d recommend Kathryn any day for anyone who is looking for ‘someone who just gets it’ and can run with a great idea and make it into something wonderful.”
— Lu Abbott, Marketing & Communications Manager, Greater Northampton Chamber of Commerce & Hampshire County Tourism Council
Featured Client Blog Posts
The allure of soft branding in the age of Covid
Even in the midst of this global recession, new hotels continue to open. Particularly attractive to new and seasoned hoteliers in the age of Covid — are soft-branded hotels.
How to establish, find, or grow a cycling community
If you’re into riding bikes, and you live in a place where cycling is popular, there’s a good chance you have a community of like-minded outdoor enthusiasts at the ready. If not, then it’s time to take some action steps. [This article was ghostwritten]
Warm up to winter in Western Mass
We’ve said it before and we’ll say it again — it’s always the right season to travel to western Massachusetts. Spring and summer have their obvious benefits, but in Western Massachusetts, we love winter. And we’re almost certain you will too.