Client Publications and Blog Posts
The allure of soft branding in the age of Covid
03/18/21 • Written for BRIGADE
Even in the midst of this global recession, new hotels continue to open. Particularly attractive to new and seasoned hoteliers in the age of Covid — are soft-branded hotels.
What’s in the cards for 2021? We predict a pivot to smaller agencies.
12/16/20 • Written for BRIGADE
As we cross off the last days of the 2020 calendar, and hold our collective breath for a successful roll-out of vaccines around the world, we look toward 2021 and wonder — what’s next?
Graphic design in an election year
10/29/20 • Written for BRIGADE
During an election year, the news cycle is filled with the storytelling of each candidate. What they said. What they’ve promised to do if we put them in office. But discussion about the visual language they’re using is often left out.
A Very COVID Halloween
10/27/20 • Written for BRIGADE
So here we are, in what feels like the weirdest version of Halloween season we’ve ever experienced. Which companies, known for their Halloween campaigns each year, have been able to pivot, using the odd circumstances to their advantage?
We’re Mad for Maple
03/10/20 • Written for Hampshire County
As the last of the snow starts to melt, we’re all mad for maple, and seeking our fix.
Warm Up to Winter in Western Mass
02/11/20 • Written for Hampshire County
In Western Massachusetts, we love winter. And we’re almost certain you will too.
Happy Holidays from Hampshire County
12/03/19 • Written for Hampshire County
Research has shown that the people most susceptible to joy are people consciously fostering gratitude in their day-to-day lives. So this holiday season, in an effort to tip the scales toward joy, we’re going all-in on appreciation. And we’re starting right here in Hampshire County.
5 Reasons to Make Hampshire County Your Fall Getaway Destination
09/12/19 • Written for Hampshire County
We're more than pretty leaves and crisp breezes. Find out why fall is our favorite season.
How to Establish, Find, or Grow a Cycling Community
04/04/19 • Ghostwritten for AthleteReg
If you’re into riding bikes, and you live in a place where cycling is popular, there’s a good chance you have a community of like-minded outdoor enthusiasts at the ready. If not, then it’s time to take some action steps.
Gravel Mania
01/08/19 • Ghostwritten for AthleteReg
There’s a growing contingent of bike racers and enthusiasts seeking a different type of cycling experience. Welcome to gravel — the fastest growing segment in cycling, and one of the only growing categories in bicycle manufacturing.
10 Reasons to Try Cyclocross This Year
11/26/18 • Ghostwritten for AthleteReg
As the cyclocross season starts to wind down in the U.S., we’re taking stock of all the reasons we love this particular discipline of cycling.
Focused on the Next Generation
Fall 2017 • Written for Trinity-Pawling
Joe McElligott ‘02 is making good on his promise — paying back generosity by extending some of his own.