Days Inn by Wyndham Brand Refresh

Brand Strategy // Copywriting

Days Inn by Wyndham, an iconic brand with great recognition, came to us to refresh their brand’s outdated look and feel. Our assignment was to update the brand while considering their decades of brand equity, their existing “Seize the Days” campaign, and their optimistic, vibrant brand pillars.

To help Days Inn create a master brand that was uniquely their own, connected to their existing campaign, and clearly part of the Wyndham Hotels & Resorts parent brand, we developed a bold and upbeat visual identity, updated tone of voice, and unifying brand guidelines to direct communications across channels.