Vapotherm Brand Refresh
Brand Strategy // Copywriting
Vapotherm came to us for a full brand refresh, aiming to improve their messaging and reimagine their visual identity to better connect with clinicians, respiratory therapists, and emergency department physicians.
As one of the brand strategists and copywriters on this project, I collaborated with the team to develop a full positioning and messaging platform, a redesigned website, sales and marketing materials, and a responsive logo for the company’s proprietary Hi-VNI technology.
The design for the website and collateral utilize a muted color palette of calming blues and neutral grays. In combination with the revamped messaging platform and logo, this understated color way provides a fresh look and feel that allows the brand to clarify their positioning and stand out among traditional medical companies.
I did this work as part of a team at BRIGADE.